Sweet Layer Cake


Sweet Layer Cake, we curates their favourite cake decorating supply items for your cake party. 🎈🍰🎈






Sweet Layer Cake was a new concept store for curated cake and party supplies. The owner had a vision for the layout and chose a theme that she loved, but needed help making that vision a reality.


The store need to look clean and simple but with many product categories and high-impact colorful photos this is easier said than done. By using a minimal pink and black color accents the photography is able to be the star of the show, along with a fun and playful Instagram feed embedded at the bottom of the homepage. Product pages are equally minimal with many of the theme elements disabled to keep a streamlined shopping experience. 


I thoroughly enjoyed building my site with Tina. She’s very hands on and approachable and she’s always ready to answer any of my burning questions without delay. She’s very knowledgeable in terms of what’s needed for an ecommerce site and I will definitely recommend her services.