Boldly Fashionable Boutique was originally build on Site Builder but the layout wasn't well suited to e-commerce and customers had difficulty searching products and checking out.
I first recommended starting with a new logo that could really set the feel and tone of the clothing styles. Once the logo was developed a clean and easy to navigate shop was built to match. The built in blog was set-up to be the cookbook full of custom images of outfits that can be worn from a mix of closet staples and clothes from the shop.
IN THEIR OWN WORDS