Discover Your Perfect Customer Printable Workbook


Discover Your Perfect Customer Printable Workbook

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An important part of building any successful business is defining your target customer. This can seem intimidating for new shop owners, but with this easy to fill in workbook your perfect customer will finally emerge.

Are you ready to get your business off the ground or find the PERFECT CUSTOMER for your existing small business? Then this is the workbook for you!

To start simply purchase this listing and the 4 page workbook will be sent directly to you as a digital file. Print it out at home in color or greyscale and start answering the questions.

The Discover Your Perfect Customer Plan is a 4-page printable workbook with prompts for you to write in answers to all the questions that need answering when defining your target market. This plan is tailored to small businesses run by makers, designers, artists, etsy sellers, shopify store owners and amazon sellers.

It may look simple but after working on each section and putting some thought into filling it out you will find the clarify and focus need to find your perfect customer to grow and expand into a profitable and successful small business!

I have helped many maker entrepreneurs through my consulting business and found that the one area that was most lacking was clear focus! The products are always beautifully designed and crafted but the business side was lacking some fundamentals to build a profitable and successful business. I hope that with document you will find the focus that you need!


Topics covered include (4 pages), not including cover.

- Demographics

- Customer Insights

- The Customer Why?

- Shopping Habits

- Media Insights

- Product Discovery

Summary statement

This file is in PDF format and is 8.5 x 11 (standard letter size). Unfortunately, our shop is not currently accepting custom orders.

****Please note: Due to the DIGITAL nature of this product, NO REFUNDS WILL BE ACCEPTED.*****

If you have any questions prior to placing your order, feel free to send a direct message.

Christina, Founder at

Terms & Conditions:

- For personal use only

- Design must not be redistributed

- Copyright remains with IMA Design Consulting

NOTE: This is a printable listing and no physical item will be sent.